Transmedia, convergence, multiplatform, cross platform…all these words and more swirl around the world of media as it is evolving and bringing together not only the Internet and television but also films, games, smartphone apps, graphic novels and more. Before I head into a transmedia lab in Vancouver, I felt I should try to have a more solid understanding of what it is and how it not only relates to the project I am bringing with me but also to what I do every day, search marketing.

Continue reading “Before Merging + Media 2011: Transmedia and Me” »

From Search to Screen will touch on many aspects of online and digital marketing, but the focus will be on Internet search marketing, a tactic I have seen very few in the non-corporate online video world take advantage of effectively. Whether you work in fiction or non-fiction, short or long form, feature film or television, webisodes or viral video one offs, you will find useful information to take your project and your professional life to a whole new level online. Continue reading “An Introduction to Search Marketing for Film, TV, & Online Video” »