Many businesses are already successfully using video for marketing themselves online, but what if video is your business? For screen media professionals it is imperative to understand how to use Internet search and social media to promote your film, television show, transmedia experience and webisode series. But what are the primary differences between search engines and social media, especially considering they are so intertwined these days? And how will these differences help producers of video content market their product online? Continue reading “Social Media Optimization (SMO) vs. Search Engine Optimization (SEO) for Video” »

Last week I spoke and participated in MoSo, Canada’s Mobile and Social Media Conference in Saskatoon, Saskatchewan. I presented on social media marketing, its relationship to Internet search and how the metrics available from this can provide invaluable insight and direction for business. Leading up to the event the media asked over and over again, “Why Saskatoon?” And while the answer was often a biased “Because it’s the best city in Canada,” this matured into the idea that in many ways Saskatoon is Canada’s Silicon Valley.  It made me think about and appreciate even more the relocation of our head office from the west coast to the prairies. It’s an exciting time to be in this city and province, in the early days of what seems to be extraordinary opportunity. It’s one I plan to make the most of by sharing my knowledge, expertise and passion for this often underestimated part of the country. Here are five reasons why… Continue reading “My MoSo Experience in Canada’s Silicon Valley” »

After examining some of the typical challenges for using the Internet to market a feature film or recurring television series, I now turn my attention to the newest kid on the screen media block – the web series. This is a rapidly evolving form of storytelling and raises its own unique issues when it comes to online marketing. Continue reading “Film vs. TV vs. Web Video: Different Online Marketing Challenges – Part 3” »

Last week I examined some of the typical challenges for using the Internet to market your feature film. This week I turn to the world of television series and some of its somewhat unique challenges and possible solutions. Continue reading “Film vs. TV vs. Web Video: Different Online Marketing Challenges – Part 2” »