Happy holidays to my film, television, webseries and transmedia friends! As the old year winds to a close and the new year awaits, I thought it would be a great time to look to 2012 and make some suggestions for search and social media marketing resolutions you should be thinking about adding to your to do list. They cover off some of the standard basics but also will help you to address trends that are becoming more and more important for screen media and everyone trying to reach and develop an audience/market online.  Continue reading “Top 10 Search & Social Media Marketing Resolutions for 2012” »

The holidays are rapidly approaching and I have decided it is only fitting that I finally deliver my long promised keyword research and analysis about “transmedia storytelling” as my gift to you. There has been impassioned discussion about this language and what it means throughout the past year. I would never claim to have the definitive answer, but this research does reveal  what and how people are searching for projects like this. I am not including all the data in this post, but please contact me if you are interested in the master list. It may not be exhaustive, but it is extensive and provides you with some important  information that could help draw a potential audience to your transmedia project. Continue reading “The Language of Transmedia: My Keyword Research Gift” »