Becoming a Storypreneur:
About Annelise Larson, Instructor
Now taking applications for the Winter 2017 Cohort. Apply by Wednesday, January 25, 2017!
Annelise comes from a background as an independent producer, with training at such prestigious institutions at the Canadian Film Centre (Producer’s Lab) and Banff Centre for the Arts (Electronic and Film Media). Since 1995 she has been working in the field of online marketing and has always been an avid gamer and consumer of digital content. She works extensively with government organizations and production companies in the film, television and interactive industries in North America. Her focus is helping content creators and storytellers to use the power of online language and data to define, find, attract and engage their audiences and work toward strategic and sustainable digital business models. She has sat on the Interactive Fund jury for BC Film + Media, the Experimental Stream jury for the CMF, and has taught across the country on behalf of such organizations as Telefilm, Women in Film, BC Film + Media, CHRC and the Independent Production Fund. Annelise has developed and implemented marketing strategies and gathered and analyzed online data for digital and screen media products as diverse as social TV apps, transmedia experiences, webisode series, feature films, television series and production companies themselves. Her online course Becoming a Storypreneur has been taught to media storytellers across Canada and in conjunction with Boost Hbg in Sweden.
A Note from Annelise: Why Becoming a Storypreneur?
Over the past eight years I have done a lot of presentations and teaching across Canada to filmmakers, TV producers and writers, web series creators and other screen media storytellers on behalf of organizations like Telefilm, Women in Film, and the Independent Production Fund.
The experience is always very inspiring: get a group of creative people into a room for an intense two or three day workshop that gives them insight into what it takes to create and implement a digital marketing plan. Great energy and momentum is started, people get excited and promise to take me up on my offer of a free consulting hour and then they get back to their real lives and the digital marketing plan slips down the to do list into oblivion. Or they contact me to completely outsource a strategy for their project as they just don’t have time to learn, develop and implement it themselves.
I love this teaching and will continue to do it. I also love being part of the creative team and helping develop plans to identify, reach and build audience, but not every budget can support a $5,000 beginning price tag for this kind of work. I also can’t help every team that approaches me. I started thinking there must be a way to have a more long term, widespread impact that would increase the overall capacity of the industry. It required a flexible training program with more time to do the applied work and more accountability to get it implemented. This is where Becoming a Storypreneur comes in.
The results coming out of the cohorts were amazing and feedback has been overwhelmingly positive. I look forward to what all we will accomplish together.
Browse the information to the left to learn more about the program and/or to apply. Submissions to the Spring 2016 Cohort are now closed!
*An Important Note About Bursaries:
The registration fee per project is $2,500. However, funding support is available from relevant organizations in many Canadian jurisdictions. Contact storypreneur (AT) gmail.com for details.