From Search to Screen:

online marketing, web marketing

We are drowning in a deluge of content. It’s a problem for consumers, especially if you are looking for something new to read, watch, or play. It’s also a problem for content creators. With so much overwhelming choice how do you get found by the people who will be interested in what you have written, shot, or programmed? This is a critical question every producer needs to answer. Any good marketing strategy, online or off, begins with a content discovery plan. In this issue of From Search to Scr

MoSo Conference 2012: 7 Business Lessons from Dreamers & Data Hounds

June 17, 2012

One of my most popular posts last year was the one I wrote after I attended “Canada’s Mobile Social Conference” or MoSo in Saskatoon, where I compared the city to Silicon Valley. This year I volunteered at the hometown event as part of the live tweeting social media team. This meant providing real time reporting in a focused, analytical way for 8 hours nonstop two days in a row, all in 140 characters or less. No sleeping at the wheel possible so I was especially grateful for the inspiration, hum

The Power of the Humble Hashtag: #SocialTV & Beyond

June 13, 2012

feature films, internet marketing, social media marketing, social media optimization, social tv, television, television marketing, web marketing, web series

Ah yes, the humble hashtag. Throw a number sign (#) in front of a word or phrase on the right social network and suddenly the world is your audience. Hashtags turn plain language into a link and connect you with everyone else using it and watching the resulting conversation. They help aggregate, organize, discover and promote content in new and exciting ways. These tags are most familiar to seasoned Twitter users but other networks like LinkedIn and Google+ recognize them and even Facebook start

Yorkton Film Festival: The Digital Future of Film in 4 Conversations

June 06, 2012

feature films, future, television

Yorkton is a small city in Saskatchewan with a population of roughly 17,000 people who every year invite the film community to join them in celebrating the movies. They have done this for 65 years, making it the longest running, continuous film festival in North America. It brings together a unique combination of people in a relaxed setting and includes screenings, panel discussions and presentations, and events like the annual LobsterBlast where you can see film producers and funders shooting s

The CanCon of Social TV

May 22, 2012

social media marketing, social tv, television, television marketing

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What is the Canadian Content of social TV? From Search to Screen has looked at the larger picture of using social media and the second screen to engage with friends around TV shows, but how and what is Canada doing? This issue takes a closer look at how the major television networks and home grown series are leveraging social TV and the online conversations it makes possible.