5 Lessons on Playing with Fandom Recently, I have been working on the web series SPIRAL, which is nearing the end of its initial Season 1 rollout. This project has been in the works for about five years, so it is exciting to finally see the digital marketing strategy put into action.
Here is a video recording of a presentation I did last week at the Vancouver International Film Festival industry conference (VIFF Industry). It was part of their DNA of Discoverability day (one of my very favourite parts of online business models). It’s 45 minutes but contains
Back to Part 1 > The Story is the Thing, By Luck or Design, Marketing = Telling the Story?… Measuring Success So now onto some of the hard numbers of success. You can check out the infographic to the right to get some additional highlights, however the main success metric for
Recently the online creative community’s collective head exploded when a crowdfunding campaign for a movie about the long cancelled TV show Veronica Mars exceeded its $2 million goal on Kickstarter by over 285%. But I, and many others in the digital crowd, were even more impressed by
In 2011 a grand experiment in transmedia and social TV launched in Canada. It was a documentary television show called Battle Castle that told the story of six pivotal sieges of European castles throughout medieval history. It was also a slick website, a couple of different online gam