Search Marketing for TV, Film, Video & Transmedia
In the past year and a half, the Veria partners have collaborated with government organizations, producers and production companies in the Canadian film and television industry. We have developed digital marketing strategies for products as diverse as webisode series, feature films, non-fiction television series and a transmedia experience. During this time we have discovered that not even the biggest players in film and television are taking full advantage of Internet marketing.
Opportunity for Canada
Because Internet and digital marketing are not being fully exploited for film and television properties, there is a huge opportunity for Canada to take the lead as an innovator in the field. To this end, we have compiled Internet and search marketing resources for TV, film and online video, as well as packages tailored specifically for this industry. We also have compiled a list of transmedia resources specifically for this space.
Search Marketing Packages for Filmmakers
Please contact us to ask for details on the following packages designed for TV and film:
- Online Marketing Coaching for Film, TV & Video
- Digital Marketing Plans for Convergent Media
- Search Market Research & Online Competitive Intelligence
- Basic Search Engine Optimization (SEO) Consultation
- Premium SEO Package (includes social media & video search optimization)
Digital Marketing Resources for TV, Film & Video
Feature films, broadcast television and webisode series have many unique needs when it comes to online and search marketing, but here are some resources all these media may find useful:
Canadian Media Fund – funding includes online marketing for broadcast and experimental media products
Google Analytics – a free and robust website metrics tool
Google Webmaster Tools – a set of tools and lots of inside information from the king of the Internet search engines
Google’s Keyword Tool – the perfect place to start your search market/keyword research
HootSuite – a dashboard for managing multiple social media through one interface
Internet Movie Database (IMDb) – a very popular directory for the production industry, a place your project must be listed to gain search exposure
Kickstarter – an online crowd financing platform
Online and Search Marketing Glossary of Terms – a summary of common industry terms that might come in handy
Reel SEO – a great site with lots of information about video SEO and marketing
SoKap – a new Canadian crowd financing platform for creative projects
Telefilm’s Web-Ciné 360 Fund – new digital marketing fund for distributors for film
Vimeo – a video sharing site, which has a loyal community of filmmakers who provide feedback and support
WreckaMovie.com – website for building community around film productions
yfrog – a tool for uploading video to Twitter
YouTube – the premiere online video sharing site
YouTube’s Keyword Tool – learn what words people are using to search for video online
Contact us to learn more about how to leverage digital and search media marketing as part of the promotion plan for your next film, TV, video or transmedia project.
