From Search to Screen will touch on many aspects of online and digital marketing, but the focus will be on Internet search marketing, a tactic I have seen very few in the non-corporate online video world take advantage of effectively. Whether you work in fiction or non-fiction, short or long form, feature film or television, webisodes or viral video one offs, you will find useful information to take your project and your professional life to a whole new level online.
What Comes Next?
Future topics of From Search to Screen issues will include:
- Search, Social & Screen Media: Top Tips
- Film vs. TV vs. Web Series: Different Online Marketing Needs
- Internet Search & Crowd Sourcing
- Localization, Search & Your Online Video
- The Roar of the Crowd: I’ve Built a Community, Now What?
Over the year I will also be attending various conferences and workshops either as a participant or presenter, and will summarize some of what I learn and am inspired by along the way. First up, Merging + Media 2011 Seminar & Lab with Anita Ondine. I was lucky enough to win a scholarship to this transmedia intensive and will be taking a project with me to workshop and pitch. The next two issues of From Search to Screen will share my thoughts both before and after the event with the FS2S regular publication schedule beginning the week afterwards.
FS2S: Websites of the Week
In the meantime, enjoy these first few tidbits I have found that might be of interest for filmmakers and other screen media creators:
- Reel SEO – the focus is more on corporate video, but still lots of good tips and direction for optimizing all online video for Internet search
- HootSuite – a social media dashboard to simplify your Twitter and other accounts
- WreckaMovie.com – a filmmaking community to facilitate online collaboration
FS2S: Search Marketing Tip of the Week
A website that is 100% Flash is never going to be as Internet search friendly as one that is primarily HTML. Even Adobe, the inventors of Flash, do not use a 100% Flash website to be able to fully leverage Internet search as a marketing tactic. However, most film and many television websites are very Flash heavy. This will have a significant negative impact on any search marketing strategies. Using Flash accents along with healthy amounts of text content and other search friendly elements will allow these sites to connect to their potential audiences through what remains one of the most popular Internet activities – search.
Send Us Feedback
Submit suggestions, questions or tips of your own via email to info(at)veria.ca or Twitter @veriatweet or post something through the comment box below.