Kickstarter campaigns and crowdfunding have made a lot of headlines this year. Successful (and often record breaking) campaigns for projects like The Lizzie Bennet Diaries web series and the Veronica Mars, Zach Braff and Spike Lee movies brought this concept more into mainstream news

Back to Part 1 > The Story is the Thing, By Luck or Design, Marketing = Telling the Story?… Measuring Success So now onto some of the hard numbers of success. You can check out the infographic to the right to get some additional highlights, however the main success metric for

Screen media producers need money to create their product. To get that money they need to show that they can deliver an audience. The more information they can provide about that audience, the easier their product is to sell and the easier it is to attract investment/advertising dolla