After examining some of the typical challenges for using the Internet to market a feature film or recurring television series, I now turn my attention to the newest kid on the screen media block – the web series. This is a rapidly evolving form of storytelling and raises its own uniqu
Last week I examined some of the typical challenges for using the Internet to market your feature film. This week I turn to the world of television series and some of its somewhat unique challenges and possible solutions.
The world of screen media and entertainment is evolving at a breathtaking pace. The online marketing of these products is no different. Everyone is trying to figure out how best to leverage the Internet and all it offers for the promotion of films, television shows and web series, but