The indie film and television sector is filled with creative people who, after making a couple of projects, look up to realize they are running a company and may or may not be equipped with business knowhow. The future of being successful in this industry, however, is for these produc
There’s no denying that sometimes search engine optimization (SEO) gets a bad rap. At its worst it is seen as manipulative and dishonest, while others may find it just plain boring or are overwhelmed by the nit-picky details. However, SEO offers a world of possibility for screen media
Last week I spoke and participated in MoSo, Canada’s Mobile and Social Media Conference in Saskatoon, Saskatchewan. I presented on social media marketing, its relationship to Internet search and how the metrics available from this can provide invaluable insight and direction for busin
After examining some of the typical challenges for using the Internet to market a feature film or recurring television series, I now turn my attention to the newest kid on the screen media block – the web series. This is a rapidly evolving form of storytelling and raises its own uniqu
Last week I examined some of the typical challenges for using the Internet to market your feature film. This week I turn to the world of television series and some of its somewhat unique challenges and possible solutions.