I spend a lot of time expounding on the power of the online language and data that comes from keyword research and search. I teach about it (see the recent cross country digital marketing workshops from the IPF), write about it (see my guest posts in Ted’s Hopes indie film blog – Part

Search engine optimization is far from dead. It is simply evolving, and doing so more quickly than ever before (and I’ve been doing this a LONG time). As Internet search is such a fundamental channel for getting your content discovered, it is critical for film, TV, web series and tran

Sunday evening last week I settled down to watch one of my indulgent guilty pleasures, CBS’ The Good Wife. And for the second time in the show’s history they once again went after the SEO industry. Last year in an episode entitled “Two Courts” the lawyers defended a client who didn’t

The power of search is something I believe in very strongly for all my clients and students, but it represents an especially big opportunity for screen media. The moment someone is typing something into a search engine is a very powerful one. They are actively looking for something ve

Despite the explosion of social media, search remains one of the most popular online activities, one that cuts across all demographics. While search is becoming more and more influenced by the social graph, words are still the primary determining factor used by the search engines to i