In 2011 a grand experiment in transmedia and social TV launched in Canada. It was a documentary television show called Battle Castle that told the story of six pivotal sieges of European castles throughout medieval history. It was also a slick website, a couple of different online gam

The Olympics are about to start in conjunction with one of the biggest social TV experiments done to date. Up until now Twitter has dominated the social TV space, leveraging the power of the hashtag and negotiating a strong visual presence on many television shows and inside social TV

    The summer mindset has taken hold this month, and so to kickstart my brain once more I dug around in my Google Analytics to see what has been of most interest to those who visit my site. In this issue of From Search to Screen I revisit the ten most popular posts from the

Ah yes, the humble hashtag. Throw a number sign (#) in front of a word or phrase on the right social network and suddenly the world is your audience. Hashtags turn plain language into a link and connect you with everyone else using it and watching the resulting conversation. They help

What is the Canadian Content of social TV? From Search to Screen has looked at the larger picture of using social media and the second screen to engage with friends  around TV shows, but how and what is Canada doing? This issue takes a closer look at how the major television networks