Ah yes, the humble hashtag. Throw a number sign (#) in front of a word or phrase on the right social network and suddenly the world is your audience. Hashtags turn plain language into a link and connect you with everyone else using it and watching the resulting conversation. They help

What is the Canadian Content of social TV? From Search to Screen has looked at the larger picture of using social media and the second screen to engage with friends  around TV shows, but how and what is Canada doing? This issue takes a closer look at how the major television networks

“We’re sorry but this content is not available in your location.” We’ve all experienced this roadblock. It’s frustrating and annoying and, I would suggest, fatal for niche television and film projects. In the world of text content, I can usually find anything I want, at any time of da

Although I am in the middle of writing another blog post, I was inspired to delay it a week to discuss the NBC television series Smash which premiered in Canada on CTV last night (although there were online sneak peeks throughout this past Super Bowl weekend). The series is about the

For the past two weeks I have lived in social TV app land, first looking at all the statistics on this trend and then test driving a wide variety of them to get a wider understanding of the audience experience in this context.  This week I try to distill what I have learned into some