We are drowning in a deluge of content. It’s a problem for consumers, especially if you are looking for something new to read, watch, or play. It’s also a problem for content creators. With so much overwhelming choice how do you get found by the people who will be interested in what y

One of my most popular posts last year was the one I wrote after I attended “Canada’s Mobile Social Conference” or MoSo in Saskatoon, where I compared the city to Silicon Valley. This year I volunteered at the hometown event as part of the live tweeting social media team. This meant p

Ah yes, the humble hashtag. Throw a number sign (#) in front of a word or phrase on the right social network and suddenly the world is your audience. Hashtags turn plain language into a link and connect you with everyone else using it and watching the resulting conversation. They help

Although I am in the middle of writing another blog post, I was inspired to delay it a week to discuss the NBC television series Smash which premiered in Canada on CTV last night (although there were online sneak peeks throughout this past Super Bowl weekend). The series is about the

Obviously, I believe in marketing; it’s what I do for a living after all. And I believe intelligent marketing is critical to the future success of the screen media sector – film, television, webseries, transmedia and whatever hybrid they evolve into. But while Hollywood has certainly