Back to Part 1 > The Story is the Thing, By Luck or Design, Marketing = Telling the Story?… Measuring Success So now onto some of the hard numbers of success. You can check out the infographic to the right to get some additional highlights, however the main success metric for

Recently the online creative community’s collective head exploded when a crowdfunding campaign for a movie about the long cancelled TV show Veronica Mars exceeded its $2 million goal on Kickstarter by over 285%. But I, and many others in the digital crowd, were even more impressed by

It all began with an online phenomenon known as Seth on Survival – a web series, blog and app that has been dishing out monster fighting advice to kids since September 2009. Hosted by charismatic ‘Seth Greening,’ kids continue to be invited into his world of surviviology:  “Seth

I love Felicia Day. She is funny, charismatic, creative and, most of all, one smart cookie. She is on the cutting edge (I believe) of the future for film, TV and other screen media and is someone we can all learn from. In case you don’t know who she is, Felicia is the Queen of the Ner

I have said it before – it is an exciting time to be a storyteller, especially when technology is involved. Never have there been so many opportunities or so many challenges for screen media. New ideas like social TV, transmedia experiences and high quality web series made on a compar