Search has always been an integral part of the Internet. How else do you sift and sort through the constantly increasing information out there to find what you are looking for? Surveys like those conducted by PEW Internet have shown time and time again that search remains one of the primary online activities, second only to email, cutting across all generational boundaries.

Search marketing is simply connecting with your potential customer through the mechanism of online search. In other words, making sure your products and services are found high in the results for relevant searches.

Beyond the Search Engines

Until recently search marketing always focused on the search engines – Google, Yahoo, Bing and the multitude of others that have come and gone over the past 15 plus years of the commercial Internet. Today a complete search marketing strategy must take into account all the new ways that people are searching on the Internet – through social networks like Facebook or video archives like You Tube and many others.

Search Marketing Basics

Search marketing strategies can vary in degrees of sophistication but the underlying principles remain the same:

• Content is king;
• How you link is as important as what you link to;
• Keep technology out of the way.

Contact us to learn more about how best to leverage the power of search marketing for your website.