Like traditional search marketing, video search marketing, is simply connecting with your customers through the mechanism of online video search. In other words, making sure your products and services are found high in the results for relevant searches on traditional search venues like Google, Yahoo, and Bing. New video aggregators like YouTube and Viddler are also important new search result suppliers that bring new opportunities for promotion or monetizing video content.

Video Search Marketing maximizes the potential exposure to your video content while properly quantifying and measuring engagement and effectiveness.

YouTube and Beyond!

Simply uploading your content to YouTube is not enough. comScore a market research company reported that

YouTube is the dominant provider of online video in the United States, with a market share of around 43 percent and more than six billion videos viewed in January 2009. It is estimated that 20 hours of new videos are uploaded to the site every minute, and that around three quarters of the material comes from outside the United States.

Wikipedia

Even with YouTube’s 43 percent market share 57 percent of the market is watching online video on other online video aggregators sites, blogs, or social media. Video Search Marketing strategies incorporate these other sources of online video consumption and work to promote your video content amongst the sea of content that is uploaded every minute of every day.

Video Search Marketing Basics

Video Search marketing strategies can vary in degrees of sophistication but the underlying principles remain the same:

• Content is king, keep it relevant;
• Community is important, support and participate in it
• Publish, Measure and Adjust. Rinse Repeat.

Contact us to learn more about how best to leverage the power of video search marketing for your website.