Internet Search Marketing Since 1995

So far 2011 has been a busy year at Veria Search Media Marketing. Our principal Annelise Larson has been speaking and teaching about search marketing across the country. She has also been leveraging her creative television and filmmaking past to learn about transmedia projects and how our search marketing skills can help this budding form of storytelling.

While Veria is working more and more with screen media professionals in film, television, transmedia experiences, and web series, we also continue to leverage our search marketing skills for businesses from all industries including travel, technology, retail, manufacturing and more, both small and large across Canada. Some of our newest clients include Vive Rejuvenation Clinic in Calgary, Angel Entertainment in Saskatoon,  Zebra Paper Converters in Mississauga, Ontario and filmmaker Andrew Williamson in Vancouver.

Contact Veria Search Media Marketing to learn more.

Latest From Search to Screen Blog

When Marketing Becomes the Product: Or How to Alienate Your Audience

Obviously, I believe in marketing; it’s what I do for a living after all. And I believe intelligent marketing is critical to the future success of the screen media sector – film, television, webseries, transmedia and whatever hybrid they evolve into. But while Hollywood has certainly always been a marketing juggernaut, I have noticed a disturbing trend recently. There seem to be more cases where movie marketing has become so much more about the marketing than the movies that audiences are left feeling they were tricked into the theatres. Take the extreme example of the film Drive where a woman felt so deceived she filed a lawsuit that not only demanded a refund for her movie ticket but a stop to the production of all “misleading movie trailers” in the future. At a time when it’s more and more challenging to get “bums in seats,” it seems incredibly short sighted to alienate those who are still willing to pay for this experience. Is the only important thing getting the audience to the opening weekend at any cost? Or is there a way to market movies and other screen media that still respects both the audience and the stories being told? What lessons can we learn?

Use Our Expertise to Help You

Formerly known as eMage eMarketing, Annelise Larson and Christopher O’Hagan have a long and successful track record in search engine and media marketing. We’ve worked with clients of all sizes across many different industries throughout the US and Canada. With our help you can:

• Improve your site’s visibility on the search engines, social media and other Internet search opportunities;
• Increase qualified traffic, leads and sales through your website;
• Find new, previously untapped markets online;
• And much more.

Contact us to learn more about our search marketing services in Saskatoon, Vancouver and throughout Canada and the US.

A Special Note FOR FILMMAKERS & Other Screen Media Professionals

Selling Your Film Without Selling Your Soul

Make sure to check out this amazing resource with case studies with REAL numbers.

Very eye opening and a MUST READ for anyone seriously trying to make a living in the screen media space.

Free version available so no excuses!